Partners — Les Is More: Creative Direction & Graphic Design

partners / employers / clients / comrades

Brand Director

2019-2021 / Full-time

NYC, Oklahoma, Arkansas

Brand Manager

2019 / Freelance

NYC, Oklahoma, Arkansas

We couldn’t find what we were looking for, so we became farmers.

Cooks Venture is a group of farmers, cooks & food professionals who couldn’t find what we wanted in the food system, so we are building it ourselves from the ground up: animal-by-animal, plant-by-plant, meal-by-meal. A truly transparent, more sensible supply chain for the future. That is our Venture, we are the Cooks.

more on Cooks Venture

+ Executive Team, reporting directly to Founder & CEO (former Blue Apron Co-Founder & COO)

+ Responsible for controlling all creative decisions, initial concepts to market delivery

+ Built the company’s visual brand identity from near-origin, developing all packaging, marketing and e-commerce materials

+ Integral lead for initial poultry launch and expansion into all further meat categories: beef, lamb, pork

+ Point of contact onboarding huge retail industry partners, co-creating private label packaging: FreshDirect, Trader Joe’s, Chef Hak’s for Whole Foods, Thrive Market, Imperfect Foods, Force of Nature, Kettle & Fire

+ Maintained strict regulatory/compliance standards for USDA/FSIS and animal welfare partners: Non-GMO Project, Certified Humane, Global Animal Partnership, ASPCA Shop With Your Heart, FoodID

+ Directly supported VP of Operations & Packaging Plant through key developmental stages: managing vendor relationships, maintaining inventory, testing custom film extrusions with chemical engineers, updating printed flexible films by retrofitting designs based on performance behaviors, traveling abroad to inspect bespoke machinery

+ Collaborated with marketing/PR teams on social, email and paid ad strategies to drive traffic, capture leads and increase sales

+ Trained and mentored new employees in several departments as company expanded

Brand Manager

2012-2017 / Full-time

. 2006-2017: Anvil

. 2013-2017: New Balance

. 2016-2017: Alstyle

Christ Church, Barbados

Art Production Specialist

2011-2012 / Full-time, Anvil

NYC

Graphic Designer

2006-2011 / Full-time, Anvil

NYC

We are a leading manufacturer and marketer of quality branded basic family apparel, including T-shirts, fleece, sport shirts, underwear, socks, hosiery, and shapewear.

We sell our products under a diversified portfolio of company-owned brands, including: Gildan®, Gold Toe®, Anvil®, Alstyle®, Peds®, Comfort Colors®, American Apparel®, Secret®, Silks®, Therapy Plus™ and Prim + Preux™.

We also have the U.S. sock license for Under Armour®, and licenses for Mossy Oak® and New Balance® brands.

more on Gildan Corporate

+ Regions: USA, Europe, Canada, Australia, New Zealand, Japan, Asia, South America

+ Simultaneously developed and executed strategic marketing plans for 3 brands in 12 markets: Anvil, New Balance, Alstyle

+ Supported important private label partnerships: Nike, Adidas, Billabong

+ Responsible for marketing New Balance’s sole apparel license in the wholesale channel, liaising often with their legal compliance team

+ Point of contact for executives, partners, creative agencies, freelancers and employees, guiding project development and ensuring consistent communication across all teams

+ Maintained alignment for corporate strategy and brand integrity while attuning to individual market and distributor needs

+ Managed annual budgets for photoshoots ($275K/brand) and print ad campaigns ($250K/brand)

+ Initiated, developed and monitored first 2 rebate programs with great success, yielding high POS growth (29-37%, 69-78%) within 2-4 months each

+ Led entire photoshoot and image library process for global imagery needs: planning shot lists, product sampling, on-site execution, image selection, retouching, processing and delivery

+ Oversaw print catalog proofing on-press, final signature for production

+ Trained and mentored brand coordinators, identified growth opportunities

Creative Lead

2018-2019 / Freelance

NYC, Upstate NY (remote)

Our industry-leading designers create stand-out presentations in PowerPoint, Keynote, and Google Slides that have helped top global PR firms land new clients, C-suite level keynote speakers share their cutting edge insights during conferences and entrepreneurs secure new investors and partnerships.

Studio Kenney is proud to be a certified Women-Owned Business Enterprise through New York City.