Clients // Employers // Comrades
Industry: Blockchain / Crypto / Tech
Creative Lead & Graphic Designer
2018 / Freelance
Location: NYC
Better bounties. Better airdrops. Better social media marketing. All wrapped up in a peer-to-peer token transfer package. AirWire is a cryptocurrency airdrop application that’s the fastest and easiest way to send cryptocurrency to anyone in the world. It is also a patent-pending, fully-functional platform that has been in operation since 2017.
With our advanced features, you can send cryptocurrency to anyone through SMS (text), email, social networks, QR codes or custom links—even when the recipient hasn’t set up the required digital crypto wallet. There’s no quicker way to reach mass adoption than to make cryptocurrency easily accessible to the masses!
Press Medium 1 / Medium 2 / Medium 3 / Medium 4 / Medium 5 / Medium 6 / Medium 7 / IQ.wiki / Crunchbase
My work with Pulse Lab for AirWire
+ Branding development
+ Logo suite creation
+ Website build
+ Additional freelancers management
Industry: Apparel / Wholesale / Blank Imprintable / B2B
Brand Manager at Gildan Brands
2016-2017 / Full-Time
Location: Christ Church, Barbados
Alstyle Apparel—often referred to simply as “Alstyle” or by its original abbreviation, “AAA”—has long been a trusted brand in the blank apparel industry. Celebrated for garment consistency, decorator-friendly features, and reliable quality, Alstyle has earned a loyal customer base.
Alstyle evolved from the AAA logo era through Gildan Activewear’s acquisition, and into the present day, where many Alstyle SKUs are relabeled under the American Apparel brand.
Press Gildan Corporate / Blankstyle / Clothing Shop
My work with Gildan Brands for Alstyle
+ Regions: USA, Canada
+ Point of contact for executives, partners, creative agencies, freelancers and employees, guiding project development and ensuring consistent communication across all teams
+ Maintain alignment for corporate strategy and brand integrity while attuning to individual market and distributor needs
+ Develop and execute strategic marketing plans
+ Manage annual budgets for photoshoots (up to $275K/brand) and print ad campaigns (up to $250K/brand)
+ Lead entire photoshoot and image library process for global imagery needs: planning shot lists, product sampling, on-site execution, image selection, retouching, processing and delivery
+ Develop and produce annual print catalog and publication advertising campaign
+ Develop and produce annual eblast and web banner campaigns
+ Oversee print catalog proofing on-press, final signature for production
+ Train and mentor brand coordinators, identify growth opportunities
Industry: Community & Sports / Cycling
Cycling Team Founder, Captain & Creative Director
2025-Present / Full-time
Location: NYC
Angels NYC CC is a WTFNB cycling team supporting women's development in sports. Our athletes seek having the most fun possible while accomplishing something difficult, love to cross-train and snack constantly.
We've been riding bikes since forever—from tricycles and kids' bike camp to commuting everywhere for decades. Our pride comes from understanding that there are endless ways to define how strong we are. With some of us racing and others not, we've earned unbreakable tenacity through endurance—not quitting when it's tough. We have mechanical skills, donate gear back into the community and are well known for caring deeply about how we show up for others.
The Angels enthusiastically contribute to our culture with an ongoing commitment to driving positive social impacts. We have relentless passion as organizers, leaders and volunteers—seeing activism and advocacy as imperative to the inclusion and growth of women and people of color in sports.
Angels NYC CC on Instagram
Press Leg Day 1 / Leg Day 2 / Leg Day 3 / Leg Day 4 / SpokesStack 1 / SpokesStack 2
My work with Angels NYC CC
+ Partnering with Bicycle Film Festival, Dawn Patrol, Fiona Maria, Hummingbird Fuels, Leg Day Substack, Revolutions Per Bikefit Studio, Rewd Bags, Specialized Hilltop Williamsburg, Transportation Alternatives
+ Featured in To Be Determine’s race teams journal The Definitive Guide to WTFNB Race Teams in NYC
+ Team creation, leadership and Brand identity
+ Athlete recruiting, interviews and onboarding
+ Sponsorship outreach and relationship management
+ Full kit suite design, pre-production and approvals
+ Community volunteer opportunity organization
+ Co-lead the Dawn Patrol weekly women’s ride
+ Co-host wellness workshops with Fiona Maria/FSNL for Specialized Hilltop Williamsburg
+ Co-lead the 5th annual Women’s Ride from the Bronx to Randall’s Island with Transportation Alternatives
+ Creation of a teammate Code of Conduct document which has been implemented by other teams
+ Social Media and press
Instagram Account Impressions
+ Highest 90-days 256K
+ Highest 30-days 108.7K
+ Top Grid Posts 19.0K, 15.0K, 10.9K
+ Top Stories 2.0K, 1.7K, 1.5K
+ Top Reels 3.7K, 1.3K, 1.0K
+ 5.5K views on our WTFNB inclusivity statement supporting Women’s & Trans Rights in sports
+ 600 natural followers in the initial 6-weeks of launch
Industry: Apparel / Wholesale / Blank Imprintable / B2B
Brand Manager at Gildan Brands
2012-2017 / Full-Time
Location: Christ Church, Barbados
Art Production Specialist at Anvil Knitwear
2011-2012 / Full-Time
Location: NYC
Graphic Designer at Anvil Knitwear
2006-2011 / Full-Time
Location: NYC
Anvil is a supplier of high-quality basic T-shirts and sport shirts for the printwear market. It has positioned itself as a supplier of high-value branded niche products within the U.S. distributor channel, including products such as Anvil Organic®, Anvil Recycled® and Anvil Sustainable®.
Anvil has also increasingly established itself as a strategic supplier of basic apparel products which meet rigorous quality and social compliance criteria for major non-retailer brands.
You can recognize an Anvil T-shirt for its quality immediately. For decades, this apparel brand has been pushing forward the boundaries of what we expect from fine cotton clothing, caps and bags—creating better products from better materials. And now, Anvil's redefining responsible apparel once more, having been recently ranked the 6th largest organic program in the world by the Organic Exchange.
More on Gildan Brands / Gildan Corporate
My work with Gildan Brands for Anvil
+ Regions: USA, Europe, Canada, Australia, New Zealand, Japan, Asia, South America
+ Point of contact for executives, partners, creative agencies, freelancers and employees, guiding project development and ensuring consistent communication across all teams
+ Maintain alignment for corporate strategy and brand integrity while attuning to individual market and distributor needs
+ Develop and execute strategic marketing plans
+ Manage annual budgets for photoshoots (up to $275K/brand) and print ad campaigns (up to $250K/brand)
+ Initiate, develop and monitor Anvil’s first two Rebate Programs; yielding high POS growth (29-37%, 69-78%) within 2-4 months each
+ Support private label partnerships with Adidas, Billabong, Nike, Quicksilver
+ Lead entire photoshoot and image library process for global imagery needs: planning shot lists, product sampling, on-site execution, image selection, retouching, processing and delivery
+ Develop and produce annual print catalog and publication advertising campaign
+ Develop and produce annual eblast and web banner campaigns
+ Oversee print catalog proofing on-press, final signature for production
+ Train and mentor brand coordinators, identify growth opportunities
Industry: Community & Sports / Cycling / Athletic Lifestyle
Angels NYC CC Race Team Partner
Film Festival Advertising
2025-Present / Part-Time
Location: NYC; Worldwide
BFF is an international phenomenon. Brendt Barbur, Founding Festival Director, was compelled to start the Bicycle Film Festival when he was hit by a bus while riding his bike in New York City. He insisted on turning his negative experience into a positive one.
In 2001, Barbur started the Bicycle Film Festival as a platform to celebrate the bicycle through music, art and, of course, film. The Bicycle Film Festival has been a major catalyst for the bike movement, one of the most powerful and culturally relevant forces of the last decade. We are the go-to art and cultural event promoting sustainability.
The BFF has held events in over 100 cities worldwide to an accumulated audience of over 1 million people.
More on Bicycle Film Festival / Instagram
My work with Angels NYC CC for Bicycle Film Festival
+ Advertising the 25th annual festival in NYC
+ Paper brochure distribution through NYC and the greater tri-state area
+ Online promotion with special focus on new feature Breakaway Femmes
+ Offer free film festival tickets to Angels teammates
Industry: Agriculture / Private Label
Graphic Design
2025 / Part-Time
Location: NYC; Rogers, AR; Wellford, SC
Premium rabbit meat & pet food started in SC. Established in 2004, Blue Ridge Rabbit Meat Co. is a family owned and operated farm and business. We aim to provide our customers with the highest quality rabbit meat on the market. All of our rabbits are raised using sustainable and humane agricultural practices.
We operate a "closed herd" policy, which means that all of our rabbits are born and raised right here on our farm. This policy promotes herd health and ensures quality, uniform rabbits. We guarantee our rabbits to be free of antibiotics and hormones. Every rabbit is raised in an independent, sheltered environment that allows each animal to receive proper and individualized food, water and rest. They are on a high protein and fiber diet of Alfalfa and other nutrients. This high quality feed gives us very consistent and healthy rabbits.
All of our processing and packaging is done right here on our farm, allowing us to guarantee quality and freshness. Our practices and facilities have been inspected and approved by the USDA and our packaging and handling meets all USDA and FDA standards.
More on Blue Ridge Rabbit Meat Co. / Facebook / Instagram
My work with Natural State Rabbit for Blue Ridge Rabbit Meat Co.
+ Private Label partner via Natural State Rabbit
+ Sticker label packaging design for a ready-to-cook rabbit product using Natural State Rabbit meat
+ Front-only label for whole rabbit
Industry: Community & Sports / Cycling
Board & Club Member
2024-Present / Part-Time
+ 2026: Board Teams Director
+ 2025: Board Secretary
+ 2024: Club Racer
Location: Central Park, NYC
Since 1898, the CRCA is a community organization that brings bike racing to Central Park and beyond. Whether you’re new to the sport of cycling or a seasoned racer, join our Club for expert coaching, competitive racing and a welcoming space to grow as a cyclist. From March to early September, the Club hosts almost twenty races across a variety of disciplines including road races and criteriums.
The CRCA is proudly volunteer-run, meaning that Club members power all its activities, from marshaling at races to facilitating check-ins and building sponsor relationships. Every member and every sub-team plays a role in making the club’s activities possible, contributing to one of the most accessible racing series in the country. The CRCA holds two categories of races, with some (Club Races) only open to members and others (Open Races) open to all.
My work with CRCA
+ Novice mentor at WTFNB Beginners’ Race Clinic
Team Founder
+ Introduce Angels NYC CC as a new sub-team in 2026
+ Require all Angels teammates to join CRCA in support of Club values
Board Teams Director
+ Responsible for all subteam applications
+ Update CRCA database and website with any new/changed teams
+ Maintain primary liaison with team managers throughout the year and is responsible for teams-related communications
+ Provide updated rosters of teams and team members to the Board
+ Calculate a fair points system to determine volunteer work
+ Arrange team contributions to the Association: assign team duties early in the season, remind teams of upcoming duties and ensure satisfactory completion
+ Work closely with Marshal, Club Racing and Open Racing directors to ensure Club Races are adequately staffed
Board Secretary
+ Schedule, gives notice of and attend Association membership meetings and monthly Board of Directors meetings
+ Collate a published record of meeting agenda minutes, submitting a summary to the Communications Director for sharing with Members
+ Maintain a record of Association policies; provide a copy of the current by-laws, policies or any minutes upon request by any Member
+ Oversee Nominee/Elections process for next season’s incoming Board
+ Assist Communications Director with content publication
+ Assist Treasurer with Banking and finances
+ Assist President with miscellaneous tasks
Industry: Agriculture / Private Label
Creative Lead & Graphic Designer
2020-2021 / Part-Time
Location: NYC; Los Angeles, CA
We believe you deserve some Help in the kitchen — and meals you’re excited to eat.
Your Everyday Personal Chef: Let us handle the planning, prepping, and “what’s for dinner” stress. Mix and match to create a feel-good meal in moments.
Healthy Without Compromise: Good food fuels your body and spirit. That’s why we believe eating healthier should also taste better — no matter what your nutritional goals are.
Made With Only The Good Stuff: Any chef will tell you that a meal is only as good as its ingredients. We source directly from farms and skip the processed stuff found in most prepared foods.
More on Chef Hak’s / Instagram / Whole Foods / Instagram
My work with Cooks Venture for Chef Hak’s for Whole Foods
+ Private Label partner via Cooks Venture
+ Grocery store box packaging design for a suite of ready-to-cook, pre-seasoned chicken products using Cooks Venture meat
+ Four flavors / box designs: Cantonese Style, Chimichurri Style, Tandoori Style, 50 Shades of Garlic
+ Certification approvals with: Animal Welfare Certified, Certified Humane
+ Marketing materials
Industry: Community & Sports / Surfing
Graphic Design & Producion
2013-2017 / Part-Time
Location: Christ Church, Barbados
Chris Padfield is a lawyer living in London, formerly known as a prolific surf photographer in the West Indies. His work has been published both online and in print across popular surf print magazines, online articles and blogs.
My work with Chris Padfield Photography
+ Logo / photo watermark creation
+ Business card design and production
Industry: Community & Sports / Cycling
Women’s Race Team(s) Leadership
2024-2025 / Full-Time
Location: NYC
Continental Ostroy is an all-gender road and gravel race team founded to create a competitive environment for weekend warriors and racers alike. Community is core to our development; we ride together and compete in local park races, regional road and stage races, and domestic and international gravel events.
Continental/Ostroy was formerly known as Skratch Labs/Ostroy, until a brand sponsorship change occurred in Oct 2024.
Continental/Ostroy & Skratch Labs/Ostroy on Instagram
My work with Continental/Ostroy & Skratch Labs/Ostroy Race Teams
+ Currently sponsored as Continental/Ostroy by: Continental Bicycle Tires, NeverSecond, Ostroy NYC and Roberta’s Pizza
+ Prior sponsored as Skratch Labs/Ostroy by: Ostroy NYC, Ride Up Grades, Roberta's Pizza, Skratch Labs, Specialized/Hilltop Williamsburg
+ Point of contact between women’s sub-team and team owners
+ Referred to by teammates as the backbone of the women’s team, the person in charge whom they can trust with anything and go to for help with anything
+ Co-found and co-lead a weekly community women’s ride under the team’s name, later rebranded as Dawn Patrol to focus on attendees over sponsors
+ Recruit, interview, present and onboard all new women’s team members, increasing the women’s team by five athletes (from three to eight members) in one year
+ Create structural onboarding docs outlining team requirements, expectations and benefits
+ Provide race day solutions on the ground, getting riders ready, diffusing tension and making last-minute decisions for best outcomes
+ Track team kit inventory, store and distribute uniform pieces for men’s and women’s teams
+ Manage and report conflicts between teammates to owners
Industry: Agriculture / Regenerative Farming / Foodservice / B2B, B2C, D2C / Private Label
Director of Brand Development
2019-2021 / Full-Time
Location: NYC; Decatur, AR; Jay, OK
Brand Manager
2019 / Freelance
Location: NYC; Decatur, AR; Jay, OK
Cooks Venture is a group of farmers, cooks and food professionals who couldn’t find what we wanted in the food system, so we are building it ourselves from the ground up: animal-by-animal, plant-by-plant, meal-by-meal. A truly transparent, more sensible supply chain for the future. That is our Venture, we are the Cooks.
Cooks Venture offers monthly boxes of pasture-raised heirloom chicken, beef, pork and more, delivered for free to your door. Shop now and enjoy the best heritage meats with a 100% satisfaction guarantee.
Founder & CEO Matt Wadiak is the former Blue Apron Co-Founder & COO.
My work with Cooks Venture
+ Executive Team, report directly to Founder & CEO
+ Controls all creative decisions from initial concepts to market delivery
+ Build the visual brand identity from near-origin (logo existed), developing all packaging, marketing, advertising and e-commerce materials
+ Direct support of VP of Operations and Packaging Plant through key developmental stages: managing vendor relationships, maintaining inventory, testing custom film extrusions with chemical engineers and updating printed flexible films by retrofitting designs based on performance behaviors
+ Travel abroad (Germany) to inspect and approve bespoke packaging machinery ($250K machine)
+ Integral lead for initial company launch with poultry; guide broad product expansion into further categories: beef, lamb, pork and seafood
+ Point of contact while onboarding retail industry and private label partners
+ Private label packaging for: Chef Hak’s for Whole Foods, Force of Nature, FreshDirect, Imperfect Foods, Kettle & Fire, Thrive Market, Trader Joe’s
+ Maintain strict regulatory and compliance standards for: ASPCA Shop With Your Heart, Arkansas Made, Certified Humane, FSIS (Food Safety & Inspection Service), FoodID, GAP (Global Animal Partnership), Non-GMO Project, USDA (United States Dept. of Agriculture)
+ Collaborate with marketing/PR teams on social media, email and paid ad strategies to drive traffic, capture leads and increase sales
+ Train and mentor new employees in multiple departments through company expansion
Industry: Blockchain / Crypto / Tech
Graphic Designer
2018 / Freelance
Location: NYC; Virginia
CryptoCurve is an innovative IT software company focused on advancing blockchain technology through ease of use for complete mass adoption and the greater good. 'Front-End' to Wanchain.
CryptoCurve accelerates the positive global impact of blockchain technology through an ecosystem of user-experience-driven products and programs that help individual investors, software developers and corporate entrepreneurs achieve their goals with blockchain technology.
CryptoCurve's first product—the Curve Wallet—enables anyone in the world to seamlessly interact with all their digital assets across different technologies and systems.
CryptoCurve on YouTube
Press Medium 1 / Medium 2 / Medium 3 / Medium 4 / Medium 5 / Medium 6 / Medium 7 / Medium 8 / Medium 9 / Medium 10 / Crypto Briefing / Hackernoon
My work with Pulse Lab for CryptoCurve
+ Design white papers
+ Produce large-format trade show signage
+ Attend tech trade shows and social events
+ Travel to HQ in Virginia
Industry: Wellness & Meditation
Creative Director & Graphic Designer
2023 / Freelance
Location: NYC
Daily Pause: A Card Deck for Regulation, Resilience and Well-Being
Crafted by the skilled hands of Somatic Experiencing Practitioner Kathy Cherry, these cards are an exquisite fusion of wisdom from Somatic Experiencing, Meditation and Mindfulness, Polyvagal Theory, Yoga and various embodiment practices.
Embrace a transformative lifestyle practice by delving into the art of nervous system regulation, breaking free from the confines of distress response. Available as a physical card deck or digital app, it guides users through somatic exercises, mindfulness, and meditation to release stress, address emotional upset, and build resilience.
Each card provides step-by-step instructions, helping users engage with their nervous system, restore flexibility, and develop a sense of agency over their emotional and physical states.
Daily Pause on Instagram / app version
My work with Daily Pause
+ Full ownership of visual direction
+ Concept, creation and production of a full deck of cards and matching decorative box
+ Design small-format, handheld cards that provide information-dense instructions in an easy-to-process way, promoting self-led healing processes at home
+ Image optioning, processing, manipulation and retouching for model photography and background watercolors
+ Print production oversight and proof approvals
+ Text formatting and editing
Industry: Community & Sports / Cycling
Ride Series Co-Founder, Co-Leader & Creative Lead
2024-Present / Part-Time
Angels NYC CC Race Team Partner
2025-Present / Part-Time
Leg Day Social Ride Co-Host Partner
2025-Present / Part-Time
Social Media Partner with Zwift
2025 / Part-Time
Location: Prospect Park, NYC
Since June 2024, athletes from Angels NYC, Continental-Ostroy, Kruis CX and all.ways Racing teams proudly host a weekly Women's Social Ride for our WTF community. Co-founded by Hannah + Les, we've grown to also be co-led by Franzi, Tara, Anna, Jules, Tank + Katherine.
This ride isn't only about encouraging a consistent training schedule—it's for connecting with fellow local athletes, building a broader community, sharing goals and supporting each other's growth as cyclists.
Marketing taglines:
+ This ride belongs to you
+ Thank you for not sleeping in
+ We love that you workout with us
+ It’s fun, we promise
Dawn Patrol on Instagram / Full feature by Zwift / YouTube
Press Leg Day Substack 1 / Leg Day Substack 2 / Men’s Health / NYC SpokesStack
My work with Dawn Patrol
+ Two years and 100 rides as of June 2026
+ Over 25,000 collective miles with the women of NYC
+ Host two pacelines: A/Drop (20-21+ mph), B/Social (17-19 mph)
+ Bring together seasoned and novice athletes from a variety of local race teams and riding clubs
+ Help women learn how to safely group ride, paceline and become both faster and stronger as cyclists
+ Build community through shared goals, milestone celebration and connecting new partners for riding and cross-training
+ One of the few NYC local ride events continuing seamlessly all year, not stopping in the winter
+ Alternate ride plan for severe inclement weather, indoors on Zwift with a Zoom group video call
+ Create marketing taglines for weekly social media advertising
+ Make all event ads and ride recaps for Instagram
Zwift Partnership
+ Featured on two Zwift Unlocked NYC grid reels on Instagram
+ Full-length interview reel has 37.3K views
Leg Day Partnership
+ Co-host the Leg Day x Dawn Patrol Prospect Park Half-Century, encouraging cyclists on all levels to mingle with athletes outside of their usual circles and supporting more novice cyclists to accomplish their longest ride yet
Industry: Music / Physical Format / Merch / Museum
Creative Lead, Graphic Designer & Illustrator
2010-2015 / Freelance
Location: NYC; Dallas, TX; Roxbury, NY
The world's 1st eight track tape museum and the 1st museum for any kind of music located in Dallas. Later expansion included a 2nd location in Roxbury.
ETM is dedicated to preserving the history of the eight-track tape, a popular music format in the 1960s and 1970s. Featuring "no track left behind" as its creed, it also displayed various formats, including 78s, LPs, 45s, and 8-tracks, 4-tracks and 2-tracks, often highlighting their origins in 1960s automobiles.
The museum features an impressive collection of tapes, players and other memorabilia, providing visitors with an immersive experience into the world of music from the past. Curated by Bucks Burnett, The Eight Track Museum is a truly unique an individual place where niche history is not only capture but wildly celebrated.
The Eight Track Museum on Facebook / YoutTube 1 / YouTube 2
Press NPR All Things Considered / Wall Street Journal / New York Times / Dallas Observer / Huff Post / Museums Database / No Depression Roots Music & Culture / NBC DFW / MOJO British Music Magazine / Urban Daddy / Yahoo World News headline
My work with The Eight Track Museum
+ Develop visual brand identity from scratch
+ Create logo suite
+ Illustrate eight track tape drawings
+ Implement branding across all materials: t-shirts, posters, wall art, business cards, stickers
+ Physically build the museum space and organize tapes / objects for opening
+ Attend grand opening party
Industry: Community & Sports / Cycling / Athletic Lifestyle / Wellness
Angels NYC CC Race Team Partner
Nutrition & Recovery Workshop Co-Hosts
2025 / Part-Time
Location: NYC
Fiona Maria & Functional Sports Nutrition Lab
Fiona is an expert in performance and recovery nutrition, and her Functional Sports Nutrition Lab (FSNL) provides evidence-based fueling strategies for endurance athletes to prevent injury and overcome setbacks. She founded Functional Sports Nutrition Academy and is a Certified Functional Nutrition Counselor, Nutrigenomics Specialist and Performance & Recovery Expert.
Hilltop Williamsburg
When Hilltop Bicycles decided to open a bike shop in NYC, we wanted it to be the best bike shop in New York City. So we chose locations in underserved places that needed a bike shop—the Lower East Side, and Williamsburg, Brooklyn. Then, we partnered with a leading brand, Specialized Bicycles, to bring the idea to market. What materialized, and we think you’ll agree, is the best bike shop in NYC.
Fiona Maria on Instagram / LinkedIn
More on Specialized/Hilltop Williamsburg / Instagram / Facebook
My work with Angels NYC CC for Fiona Maria & Specialized/Hilltop Williamsburg
+ Co-host free quarterly wellness workshops for athletes at a popular local bike shop
+ Educate attendees on the importance of nutrition, recovery, strength training and riding style exploration
+ Secure the event space and negotiate terms of use with regional/shop managers and staff
+ Attend prep meetings with Fiona and guest speakers
+ Provide minutes of meetings to group for workshop creation process
+ Design advertising and social media campaign, including recap posts of each event
+ Workshop 1: “Recovery” - supporting athletes prior to injury with prevention tips, plus what to do when impacted
+ Workshop 2: “Bikepacking” - featuring local legend and landscape photographer Jess Luscher
+ Offer a discount on a variety of nutrition, group coaching and private coaching services to Angels teammates
Industry: Agriculture / Private Label
Creative Lead & Graphic Design
2020-2021 / Part-Time
Location: NYC; Austin, TX
We spent the last decade studying regenerative agriculture at ranches all over the world before we answered the community’s call to launch Force of Nature. Never before has a company founded on the principles of regenerative agriculture, curated a vast collection of land stewards, ranchers, and farmers who are committed to creating a positive return on the planet. Our mission is to accelerate the creation of a global regenerative supply network, to justify our supplier partners’ efforts on the land, and to offer consumers the awareness and the ability to vote for a system that aligns with their values. By reclaiming the legacy of meat, we will benefit all stakeholders of the planet and restore regenerative principles to their rightful place as the keystone to our agricultural system.
More on Force of Nature Meats / Instagram / Facebook
My work with Cooks Venture for Force of Nature Meats
+ Private Label partner via Cooks Venture
+ Sticker label packaging design for a suite of ready-to-cook chicken products using Cooks Venture meat
+ Wrap-around label for whole chicken
+ Front/back labels for ground chicken and a select blend of chicken parts
+ Certification approvals with: Certified Humane, Non-GMO Verified
+ Marketing materials
Industry: Agriculture / Private Label
Graphic Design
2019-2021 / Part-Time
Location: NYC
FreshDirect has offered the best in fresh food since 2002—we can proudly say that we pioneered online grocery shopping. Get the best in-season picks, local goods, chef-prepared meals, and your favorite brands delivered to your home or office. From our state-of-the art facility in the Bronx, we provide grocery delivery to the greater New York City metropolitan area, with seasonal service to eastern Long Island and the Jersey Shore.
More on FreshDirect / Instagram / Facebook / YouTube
My work with Cooks Venture for FreshDirect
+ Private Label partner via Cooks Venture
+ More Info To Come
Industry: Interior Design / Architecture
Creative Lead
2018-2019 / Freelance
Location: NYC; San Rafael, CA
G2 Design arrives at the table of every project with an open eye and ear. Our goal is to gain an understanding of the desires of our clients and create interiors accordingly. We work closely with teams of design and construction professionals through the planning and pre-construction process, turning our client’s vision into reality.
We strive to create timeless designs that transcend style and trends, addressing the specific requirements of each project, while not prescribing an identifiable look or style.
My work with G2 Design for private clients
+ All work protected by NDA; images reflect the experience otherwise
+ Create custom catalogs for individual, high-level clients pertaining to renovating, redesigning and/or redecorating their personal home or work spaces
+ Display tastefully curated pairings of product offerings alongside property blueprints and mock-ups, illustrating on-site visualizations for purchasing decisions
+ High volume image retouching and processing
Industry: Apparel / Wholesale / Blank Imprintable / B2B
Brand Manager at Gildan Brands
2012-2017 / Full-Time
+ 2006-2017: Anvil
+ 2013-2017: New Balance
+ 2016-2017: Alstyle
Location: Christ Church, Barbados
Art Production Specialist at Anvil Knitwear
2011-2012 / Full-Time - Anvil
Location: NYC
Graphic Designer at Anvil Knitwear
2006-2011 / Full-Time - Anvil
Location: NYC
We are a leading manufacturer and marketer of quality branded basic family apparel, including T-shirts, fleece, sport shirts, underwear, socks, hosiery, and shapewear.
We sell our products under a diversified portfolio of company-owned brands, including: Gildan®, Gold Toe®, Anvil®, Alstyle®, Peds®, Comfort Colors®, American Apparel®, Secret®, Silks®, Therapy Plus™ and Prim + Preux™.
We also have the U.S. sock license for Under Armour®, and licenses for Mossy Oak® and New Balance® brands.
More on Gildan Brands / Gildan Brands Retail / Gildan Corporate / Instagram
My work with Gildan Brands for Anvil / New Balance / Alstyle
+ Regions: USA, Europe, Canada, Australia, New Zealand, Japan, Asia, South America
+ Simultaneously developed and executed strategic marketing plans for 3 brands in 12 markets: Anvil, New Balance, Alstyle
+ Supported important private label partnerships: Adidas, Billabong, Nike, Quicksilver
+ Responsible for marketing New Balance’s sole apparel license in the wholesale channel, liaising often with their legal compliance team
+ Point of contact for executives, partners, creative agencies, freelancers and employees, guiding project development and ensuring consistent communication across all teams
+ Maintained alignment for corporate strategy and brand integrity while attuning to individual market and distributor needs
+ Managed annual budgets for photoshoots ($275K/brand) and print ad campaigns ($250K/brand)
+ Initiated, developed and monitored first 2 rebate programs with great success, yielding high POS growth (29-37%, 69-78%) within 2-4 months each
+ Led entire photoshoot and image library process for global imagery needs: planning shot lists, product sampling, on-site execution, image selection, retouching, processing and delivery
+ Oversaw print catalog proofing on-press, final signature for production
+ Trained and mentored brand coordinators, identified growth opportunities
Industry: Community / Animal Rescue
Angels NYC CC Race Team Partner
Volunteer Bike Messenger for Cat Rescue
2025-Present / Part-Time
Location: NYC
Greenpoint Cats is a volunteer-run, IRS 501(c)3 nonprofit organization focused on helping the stray and feral felines of North Brooklyn—getting them proper medical treatment, safely rehoming them as appropriate and humanely reducing the massive population of community cats living on the streets.
More on Greenpoint Cats / Instagram / Facebook
My work with Angels NYC CC for Greenpoint Cats
+ Assist in active cat rescues
+ Raise awareness and solicit fundraising/donations on social media
+ Messenger supplies such as food, cages and medicines to/from rescue sites, foster homes, veterinary clinics and pet stores
+ Chaperone animals for medical appointment transit
+ Retrieve trap cameras in inclement weather
Industry: Community & Sports / Cycling / Athletic Lifestyle
Angels NYC CC Race Team Partner
Community Ride & Event Sponsorships
2025-Present / Part-Time
Location: NYC; San Francisco, CA
Hummingbird Fuels was created for the every day athlete. We believe fueling shoul be simple. Sustainable. Affordable. And delicious. More fuel = more energy and ultimately, more fun. Isn’t that what it’s all about? We think so.
HBF supports local cycling clubs and WTFNB teams with deliciously affordable products in 4 flavors. Using only all-natural ingredients, their products prevent gut issues by avoiding anything potentially harmful: no maltodextrin, no additives, vegan and gluten-free. They also do not to provide superfluous plastic scoops in their bags, so there’s less waste.
More on Hummingbird Fuels / Instagram / Facebook
My work with Angels NYC CC for Hummingbird Fuels
+ Collaborate on partnered marketing of fueling products
+ Display general positive attitudes which support cyclists and athletes on all levels or capability over all disciplines
+ Support promotion of the HBF Feed Planner: riders upload a GPX route and download a detailed, customized fuel plan for it; the plan sends fueling cues to your cycling computer or watch, pinging you when to take your next bite or sip
+ HBF sponsored the Leg Day x Dawn Patrol’s Prospect Park Half-Centuries, encouraging cyclists on all levels to mingle with athletes outside of their usual circles and supporting more novice cyclists to accomplish their longest ride yet
+ HBF sponsored of the Rapha NY Speak Up! Ride Series, helping women find empowerment through sports by accomplishing a difficult route in inclement weather
+ Offer a 15% discount to the general public: use code ANGELS15
+ Offer a private discount to Angels teammates
Industry: Agriculture / Private Label
Graphic Design
2019-2021 / Part-Time
Location: NYC
How we make fresh so affordable. Singled out for being wonky, funky, or bumpy, these imperfect foods are ripe to be rescued (by you!).
When high-quality food looks a little different than normal—produce that’s too big or small, less familiar cuts of meat, or pantry items with outdated packaging—we source these healthy options directly and deliver them to you at a discount.
Our customers have saved 139 million lbs of food. You support trusted farmers and producers without overpaying. Why shop anywhere else?
More on Imperfect Foods / Instagram / Facebook / Pinterest / TikTok / X
My work with Cooks Venture for Imperfect Foods
+ Private Label partner via Cooks Venture
+ More Info To Come
Industry: Blockchain / Crypto / Tech
Graphic Designer
2018 / Part-Time
Location: NYC; UK
The Internet.Foundation was created in 2013 by Dele Atanda, who is a digital visionary, entrepreneur and long-standing advocate of digital human rights. He is also a cyber expert, a fintech and crypto-economy theorist and an advocate of using technology to form a more compassionate, empathetic and human-centred world.
More on The Internet Foundation / Facebook
My work with Pulse Lab for The Internet Foundation
+ Logo development
Industry: Agriculture / Private Label
Graphic Design
2019-2021 / Part-Time
Location: NYC
Kettle & Fire’s mission is to create products that heal,
rather than harm. From our considerate sourcing to our carefully-selected ingredients to our curated processes & eco-conscious packaging…we’re ensuring that our products maximize nutrient density & flavor, while also paying attention to the positive effects we can have on the environment & the food system as a whole.
Our non-frozen bone broth has over 15,000 five-star reviews. Made with bones from 100% grass-fed & finished cattle, and organic pasture raised chicken bones.
More on Kettle & Fire / Instagram / Facebook / Pinterest / X
My work with Cooks Venture for Kettle & Fire
+ Private Label partner via Cooks Venture
+ More Info To Come
Industry: Music / Physical Format / Digital Format / Merch
Graphic Designer
2012-2019 / Freelance
Location: NYC; Westport, CT
Kraftjerkz is an electronic music label dedicated mostly to enthusiasts of mid-1980's technology with no definite rules. Dynamics and edge are ever-present and the current sounds show a quality of beauty, refined or raw.
More on Kraftjerkz Records / Instagram / Facebook
My work with Kraftjerks Records
+ Create packaging and advertising for physical and digital music formats plus music events
+ Design vinyl record side A/B paper labels
+ Design paper sleeves for cassette tapes
+ Design mp3 cover art
+ Make social media ads for DJ sets
Industry: Community & Sports / Cycling / Athletic Lifestyle
Angels NYC CC Race Team Partner
Public Ride Co-Hosts for Dawn Patrol
2025-Present / Part-Time
Location: NYC
Daniel Varghese is a journalist based in Brooklyn, NY who has written and edited stories about gear, menswear, the outdoors and urban design for publications including The Wall Street Journal, GQ, New York Magazine, Escape Collective and Conde Nast Traveler. In the fall of 2024, he started Leg Day, a newsletter about the pursuit of joy as a city cyclist, no lycra required.
Varghese’s journalism career began in earnest in 2017 at Wirecutter, owned by The New York Times. He developed a knack for efficiently evaluating products across a wide range of categories, which he further honed in future positions as the Tech and Lifestyle Commerce Writer at GQ and an Associate Editor at The Strategist, the product vertical of New York Magazine. Later, he served as the Gear and Gadgets Editor for Off Duty, the weekend lifestyle insert of The Wall Street Journal.
After leaving the WSJ in the summer of 2024, Varghese started Leg Day, a newsletter that follows his journey deeper into the hobby of cycling and its rich culture.
More on Leg Day Substack / Instagram / BlueSky / Daniel Varghese / The DV Digest / Instagram / LinkedIn / Muck Rack / Field Mag / Wirecutter / Yahoo Life / MSN / Yahoo Canada / Buy Side WSJ / Le Monde / The Wall Street Journal / The Wall Street Journal (China) / New York Magazine / Slate / Substack / The Strategist / Flipboard / Mint / Yahoo Sports Canada / GQ / Miami Herald / CHIP / Complex / Fox Business / Men's Health / Yahoo / Condé Nast Traveler / Highsnobiety / Curbed / GQ España / The Charlotte Observer / British GQ / The Sacramento Bee / Yahoo Style Canada / GQ Mexico, Men's Journal / Scroll.in / Yahoo Movies Canada / The Ringer / Fort Worth Star-Telegram / Pacific Standard / Wichita Eagle / GQ India / San Luis Obispo Tribune / The State / Them / Fresno Bee / NewsBreak / The Island Packet / Columbus Ledger-Enquirer / The Modesto Bee / Belleville News-Democrat / GQ France / GQ Germany / Idaho Statesman / GearJunkie / The Herald-Sun (Durham, NC) / GQ Australia / Rock Hill Herald / The Telegraph (Macon) / The Bellingham Herald / The Olympian / The Sun News / Tri-City Herald / Merced Sun-Star / The Georgetown Voice / GQ Middle East / GQ South Africa, GQ Korea / Escape Collective / GQ Türkiye
My work with Angels NYC CC for Leg Day Substack
+ Co-host the Leg Day x Dawn Patrol Prospect Park Half-Century, encouraging cyclists on all levels to mingle with athletes outside of their usual circles and supporting more novice cyclists to accomplish their longest ride yet
+ Collaborative advertising for NYC bike scene events and helpful newsletter articles
+ Offer free access for paid subscriber-only content to Angels teammates
Industry: Community & Sports / Cycling / Athletic Lifestyle
Community Gear Shop Owner
2024-Present / Part-Time
Location: NYC
Affordable cycling gear for all. Les Make A Deal resources and recirculates new and used cycling lifestyle apparel and gear back into the local NYC community at affordable prices.
Based on a pay-what-you-wish honor system, people can pay suggested pricing, donate what’s available to them or take items for $0, free of charge.
The shop also runs a WTFNB chat room for totally free, no-haggle items.
Les Make A Deal on Instagram
My work with Les Make A Deal
+ Advertise new and used available cycling lifestyle items online with descriptions, noting their quality level, any damages or issues and suggested pricing
+ Arrange pick-up or deliver items to buyers/recipients
+ Receive donated products from the local cycling community to add to the store
+ Connect buyers/recipients to other sellers/donating parties as needed
Industry: Blockchain / Crypto / Tech
Graphic Designer
2018 / Part-Time
Location: NYC
(2018) metaMe is a digital wallet and decentralized platform focused on digital identity and data management, leveraging blockchain technology to empower users with control over their personal data by changing how personal data is stored, used and shared. The cryptocurrency asset, metâpods (mPods) use artificial intelligence (AI) and machine learning to enable data to be isolated and encrypted.
(2026) We're entering an era where everyone you interact with—brands, governments, employers—will operate through AI. Without your own, you negotiate alone. Intelligence should serve the person, not the platform. metaMe is your guardian Aigent. metaMe is your sovereign intelligence—a personal Aigent that protects, represents and amplifies you in a world racing toward industrial-scale AI. metaMe is the agent that is yours. Not a feature inside someone else's product. A guardian that learns you, carries your context, and acts on your behalf—across every system you touch.
More on metaMe / Crunchbase
My work with Pulse Lab for metaMe
+ Logo development
Industry: NYC Women-Owned Business / Small & Local Business
Graphic Designer for Studio Kenney
2017-2018 / Part-Time
Location: NYC
The Myrtle Avenue Brooklyn Partnership, a local business improvement district (BID), fosters an inclusive vibrant community anchored by Myrtle Avenue. We do this by engaging and supporting our neighbors, cultivating partnerships, building community capacity, identifying needs and providing services that connect our neighbors to resources and opportunities.
The Myrtle Avenue Brooklyn Business Improvement District (BID) supports a vibrant, neighborhood commercial corridor that serves a diverse community of property owners, businesses, residents, workers, and visitors. The BID does this by maintaining a clean and safe environment, marketing district assets, advocating for our small business community, planning & undertaking urban improvements, producing cultural and community programming, and promoting local hiring.
More on Myrtle Ave Bklyn / Instagram / Facebook
My work with Studio Kenney for Myrtle Ave Bklyn
+ Create a comprehensive catalog highlighting major small and local businesses in the neighborhood
+ Represent multiple companies’ individual services and branding under a larger umbrella of the whole partnership
+ Design text-dense pages without feeling too packed or hard to read
+ Cleanly balance large amounts of information into compact areas
+ Update existing files into into final, print-ready versions
Industry: Community & Sports / Cycling
Volunteer Memorial Bike Altar Maker
2017-2018 / Part-Time
Location: NYC
The New York City Ghost Bike Project began in 2007, with the goal of drawing attention to the growing number of bike riders killed on the city streets in the form of political street art. Since then, we have put up hundreds of Ghost Bikes/Street Memorials. We are devastated by the number of cyclists killed in the past year in these preventable tragedies.
The NYC Street Memorial Team sees white ghost bike altars as an opportunity to not only commemorate the lost lives of fallen cyclists, but also to raise awareness about safety issues and a need for improvement in our society and streets regarding cars, drivers and infrastructure.
NYC Ghost Bike Project on Instagram / Facebook / YouTube
Press Time’s Up
My work with NYC Ghost Bike Project
+ Strip spare parts from defunct bicycles
+ Clean stripped-down bikes as prep for painting
+ Paint cleaned bikes to turn them into standard memorials
+ Install memorial bikes at crash sites
+ Maintain memorials as needed
Industry: Agriculture / Foodservice / Private Label
Creative Director
2022-2026 / Freelance
Location: NYC; Rogers, AR
Wholesomeness is our heritage. Since 1911—when Natural State Rabbit was started with a pair of New Zealand white rabbits—the vision for the company has been unwavering: to produce a sustainable, natural, high-protein food of great quality.
As our company has grown and now works to support a network of small domestic family farms, that focus remains. Natural State Rabbit is naturally better meat. Raised on a vegetarian diet without any antibiotics or growth hormones, the meat is also minimally processed with no additives or preservatives. The result is a delicately flavored and versatile protein. A food suited to culinarians just as much as your family’s Sunday table. It’s simply rabbit from the Natural State.
More on Natural State Rabbit / Instagram / LinkedIn / Facebook / Arkansas Grown
My work with Natural State Rabbit
+ Complete brand development
+ Logo suite creation
+ Packaging and sticker suite creation
+ Private label packaging for: Blue Ridge Rabbit Meat Co., Sweet Caroline’s
+ Maintain strict regulatory and compliance standards for USDA/FSIS and Arkansas Made
+ Nutrifacts Panel creation
+ Large format trade show signage
+ Photo retouching
+ Social media
Industry: Apparel / Wholesale / Blank Imprintable / B2B
Brand Manager at Gildan Brands
2013-2017 / Full-Time
Location: Christ Church, Barbados
Where Innovation Meets Timeless Style and Craft. New Balance Lifestyle Is Your go-to for daily comfort. Discover the perfect blend of quality and performance.
Gildan Brands held the sole apparel license for New Balance technical products in the wholesale channel.
More on New Balance / Instagram / Gildan Brands / Gildan Corporate
My work with Gildan Brands for New Balance
+ Regions: USA, Canada
+ Responsible for marketing New Balance’s sole apparel license in the wholesale channel
+ Direct liaising with New Balance legal compliance team
+ Point of contact for executives, partners, creative agencies, freelancers and employees, guiding project development and ensuring consistent communication across all teams
+ Maintain alignment for corporate strategy and brand integrity while attuning to individual market and distributor needs
+ Develop and execute strategic marketing plans
+ Manage annual budgets for photoshoots (up to $275K/brand) and print ad campaigns (up to $250K/brand)
+ Lead entire photoshoot and image library process for global imagery needs: planning shot lists, product sampling, on-site execution, image selection, retouching, processing and delivery
+ Develop and produce annual print catalog and publication advertising campaign
+ Develop and produce annual eblast and web banner campaigns
+ Oversee print catalog proofing on-press, final signature for production
+ Train and mentor brand coordinators, identify growth opportunities
Industry: Blockchain / Crypto / Tech
Creative Director
2018 / Freelance
Location: NYC, Virginia
Pulse Lab accelerates new projects and aids in achieving their full potential within the crypto industry. By providing a strong foundation and defining a core set of standards, Pulse connects projects to a vibrant constellation of advisors, partners, and investors.
Pulse also partners with CryptoOracle, a community-driven VC that is committed to fostering opportunities for fellowship and growth within the decentralized economy.
More on Pulse Lab / AirWire / CryptoCurve (Caih) / MetaMe / The Internet Foundation
My work with Pulse Lab
+ Defined visual brand identities for tech startups seeking high-level ICO funding
+ Implemented core standards
+ Clients: AirWire, CryptoCurve (now Caih), MetaMe, Internet Foundation
Industry: Interior Design / Architecture
Graphic Designer
2018 / Freelance
Location: NYC
Rob Herschenfeld Design (RHD) is a Brooklyn-based interior design, build and fabrication studio located in East Williamsburg. The firm specializes in bespoke custom furniture and commercial build-outs. With a focus on craftsmanship and creativity, they cater to those looking for distinctive and high-quality wooden furniture.
Some of their most notable projects in Brooklyn and the surrounding areas include: Russ & Daughters (18,000 sq. ft. facility, Brooklyn Navy Yard); Pilgrim (multiple iterations of storefronts in Williamsburg); The Heyward (local restaurant, Williamsburg).
Industry: Community & Sports / Cycling / Athletic Lifestyle
Clubhouse Assistant, Events & SAG
2025-2026 / Part-Time
Location: NYC
Rapha launched in 2004 to redefine cycling apparel. Today progressive design and storytelling has built a global movement.
Riding a bike is one of life’s simple pleasures. It’s the freedom to go wherever you want, whenever you want. It’s an endless adventure that starts on your doorstep and never ends. It’s the confidence of knowing you can do anything you put your mind to. It’s the effort of climbing one more hill, and the ecstasy of flying back down. It’s a chance to connect with friends or take time for yourself. It’s many things to many people but it’s never just a ride.
Given our purpose, our work at Rapha is to inspire and equip people to live a life by bike, all day, every day. We do this, first and foremost, by creating the world’s best cycling clothing. With innovative products designed for all types of terrain and rigorously tested around the world, we aim to improve the riding experience for everyone. Through our beautiful films and features we tell cycling stories that inspire people to get out and ride themselves. And since the best rides are often those we share with others, we host an array of unique events as well as running our own cycling club, the Rapha Cycling Club, to connect riders around the world.
Love the sport. Think for yourself. Suffer. Inspire Others.
More on Rapha & RCC / Instagram
My work with Rapha & RCC
Special Event Support
+ SAG car support for athletes on long-distance rides outside of NYC, such as Day In Hell, FAR and Women’s 100 rides
+ Support parties and special guest events after hours
Clubhouse
+ Develop and maintain relationships with Clubhouse visitors, being personable, friendly and a good communicator that’s approachable and engaging
+ Create a friendly and welcoming environment, where the sport and culture of cycling can flourish
+ Easily navigate a luxury retail environment; seamlessly move between all areas of the Clubhouse whilst delivering consistent quality service
+ Drive sales by effectively uncovering customers’ needs and presenting appropriate range solutions
+ Provide expert product and knowledge
+ Communicate positively about the brand at all times, be a Rapha Ambassador and bring to life ourcore values: Passion, Determination, Creativity and Communication
+ Maintain the highest visual merchandising and housekeeping standards
+ Assist in the planning and delivery of Clubhouse Rides and Events
+ Support the team and work together to create an inspiring and positive working environment
+ Hold a proven track record of delivering results and the drive to exceed expectations
+ Demonstrate ability to prioritize tasks and demonstrate initiative
Industry: Restaurant Customer Service
Front of House
2002-2025 / Part-Time
Location: NYC
More on Red Bamboo / Instagram / Facebook
+ Front of house: host and waiter; phones, seating, dining in, take-out, deliveries
+ Uphold the legacy of a beloved, family-owned, small-biz neighborhood restaurant with a strong cult following and a fast-paced, high-demand environment
+ Display excellent customer service for a consistently positive dining experience
+ Be fully knowledgable of an extensive menu with many substitution possibilities
+ Communicate clearly with customers and kitchen about dietary restrictions/allergies: vegan, vegetarian, gluten-free, onion, garlic, nuts, etc.
+ Handle unexpected impacts on the environment, such as severe weather, power outages, etc.
+ De-escalate negative or tense situations with displeased customers as needed
+ Deliveristas management systems: GrubHub, UberEats, Chow Now
+ Varied Point of Sale payment management systems
+ Offer scheduling flexibility with strong teamwork mentality
+ Keep management informed of important updates
+ Opening, closing, holidays
Industry: Community & Sports / Cycling
Angels NYC CC Race Team Partner
Graphic Design
2023-Present / Part-Time
Location: NYC
Riding should feel pretty good!
A.M. Van Doren is a certified bikefitter with a background in movement analysis and education. A.M. is passionate about helping cyclists achieve their goals and ride with greater comfort and efficiency. They work with cyclists of all levels, from amateur enthusiasts to racers across road, track, gravel and triathlon.
A.M. trained with Greg Robidoux at the Serotta International Cycling Institute and has been fortunate to learn from a wide variety of bikefitters, including Happy Freedman of The Center for Bike Fit and Pete Kocher, owner of Ride Brooklyn.
A.M. holds Level I and Level II certification through SICI. Through their career, A.M. has received a Master's of Physical Education from Brooklyn College, a 502-hour Pilates certification from Ellie Herman Pilates Institute and has studied functional anatomy under Ted Dimon and Irene Dowd.
More on Revolutions Per / Instagram
My work with Angels NYC CC for Revolutions Per
+ Design business card and update as needed
+ Collaborate on partnered content for social media
+ Advertise new services, such as in-home bike fitting for stationary trainer set-ups
+ Host an annual bikefitting workshop for the team and select friends
+ Offer discounts on a variety of bike fit services and products to Angels teammates
Industry: Community & Sports / Cycling
Angels NYC CC Race Team Partner
Brand Promotion
2026 / Part-Time
Location: NYC
Drew Chapman’s riding bikes and making bags by hand in his garage during his spare time. Based in Colorado, Rude Bags partners with and supports athletes who have likeminded values rooted in supporting human rights and using the joy of sports as a method of personal liberation.
We found Drew through our mutual friend Rho—an endurance baddie who loves combining real tree camo with neon pink as much as we do. Rewd is invested in supporting events such as The High Plains Drifter, NoCo Ultra-Distance Events and the annual Drew Rendezvous.
Rewd Bags makes Benteaux Boxes, Burrito Bags, Trail Wallets, Tool Rolls, KtQ Hip Pouches and full custom bags of all sizes in a wide variety of colors with even some patterns.
We appreciate Drew’s support of WTFNB cyclists, ensuring we have what we need to proceed and providing encouragement for new goals in a caring way. DM Rewd if you need places to put your stuff while you ride!
My work with Angels NYC CC for Rewd Bags
+ Partner content promoting Rewd’s handmade bags online
+ Local community fundraising selling custom Rewd products
+ Flyer and advertisement co-branding
+ Offer a discount on custom gear to Angels teammates
Industry: Healthcare
Graphic Designer for Studio Kenney
2017-2018 / Part-Time
Location: NYC
Founded in 2016 and headquartered in New York, Risalto Health Inc. provides digital health solutions aimed at optimizing pain management strategies.
Risalto specializes in providing materials that enhance medical management strategies for health plans and patients, focusing on pain management through digital therapy and coaching.
More on Risalto Health
My work with Studio Kenney for Risalto Health
+ Create a comprehensive suite of brochures featuring exercises that promote recovery, prevent injury and empower patients to lead their healing process from home
+ Design text-dense pages without feeling too packed or hard to read
+ Cleanly balance large amounts of information into compact areas
+ Illustrate consistent examples of people in correct body positions from photographs
+ Update existing files into into final, print-ready versions
+ Refined icons
Industry: Music / Physical Format / Digital Format
Illustrator
2005-2006 / Freelance
Location: NYC
Sentimentalist Magazine started as an indie music and culture print magazine with a mission to give indie bands from around the world the exposure they might not have otherwise encountered. Edited by Madeline Virbasius-Walsh, Sentimentalist was voted as PLUG Awards nominee in the category "Zine of the Year" in 2007 and 2008.
Launched in 1999 as The Sentimentalist, it changed its title to The Sentimentalist Magazine with Issue 14, then dropped the definite article from Issue 16. As of January 2008, the magazine had been relaunched as an online-only publication, continuing for several years to publish "magazine covers" with each monthly online issue. The site has not been updated since 2015.
More on Sentimentalist Magazine / Flickr / Instagram
My work for Sentimentalist Magazine
+ Article illustration for the band Secret Machines
+ Article illustration of Richard Butler from The Psychadelic Furs
Industry: Community & Sports / Cycling
Ride Co-Founder, Co-Leader & Creative Lead
2025 / Part-Time
Location: NYC; Bear Mountain, NY
Join us this Saturday at the Rapha Clubhouse for an inspiring ride to Bear Mountain. We’ll be rolling out for a 70-mile, one-way adventure at a moderate-to-brisk pace, with planned stops along the way. After conquering the Bear's peak and taking in the stunning views, we’ll descend and finish in Peekskill.
Don’t miss out on this empowering ride with amazing women—let’s ride strong together.
More on Speak Up! Ride / Instagram
My work with Rapha for Speak Up! Ride
+ Sponsored by: AllMatters, Dank Brooklyn, Hummingbird Fuels, Rapha New York
+ Creative direction and graphic design
+ Ride planning and leadership
+ Event management with co-hosts and sponsors
+ Social media
Industry: Community & Sports / Cycling / Athletic Lifestyle
Mechanical Apprentice Under Service Manager
2024 / Part-Time
Location: UWS, Manhattan, NYC
Specialized Upper West Side, located in New York, NY, is your go-to bike shop serving Manhattan and the greater NYC area. Just one block from Central Park and across from the Natural History Museum, we offer expert service and repair, plus specialized e-bike services.
Our shop features a wide selection of Specialized bikes, including road, gravel, mountain, commuter and fitness options, along with top-quality equipment and apparel. Our knowledgeable staff is dedicated to helping all cyclists, from enthusiasts to beginners, find the right gear and support for an exceptional riding experience.
More on Specialized UWS / Instagram / Facebook
My work with Specialized UWS
+ Letter of recommendation from Service Manager Shawn Faynik
+ Full assembly from box of new road, gravel and mountain bikes with carbon and aluminium frames
+ Full bike assembly of S-Works models
+ Basic investigation and repairs on any type of bike, explaining repair basics to customers
+ Discuss riding goals and assist product sales
+ Shop cleaning and tool organization
+ Run internal and external cables for manual and electronic shifting
+ Bleed brakes for Shimano and SRAM drivetrains
+ Change brake pads for rim and disc brakes and adjust calipers
+ Seat new tires and fix flats
+ Cut and wax chains
+ Tubeless set-up
Industry: Community & Sports / Cycling
Youth Mentor & Coach for Girls’ Program
2026 / Part-Time
Location: NYC
Founded in 2004, Star Track has helped thousands of children, many from under-resourced areas of the city, discover the joys and benefits of bicycle racing. Their goal is to empower and engage children, enhance their physical and social development and give them a sense of pride and accomplishment through regular athletic activity. The program is funded entirely by sponsors and private contributions, and thanks to this generous support, Star Track is fee-free for New York City children aged 8-16. Star Track provides bikes, helmets and other basic necessary gear to class members, broadly increasing accessibility to the sport by removing common barriers to entry.
Meeting at the Kissena Velodrome in Queens every week, Star Track supports roughly 200 young athletes after school every Monday-Thursday, plus hosts racing events on Saturdays.
Instagram for Star Track / Star Track Racing / Star Track UCI
My work with Star Track
+ Co-lead the after-school track program on Mondays for girls
+ Arrive early, leave late to ensure all tasks are well completed
+ Teach attendees racing basics, safety practices and precautions, drills and recovery
+ Encourage focused efforts with positive reinforcement, always speaking with care and respect
+ Teach kids and young adults about responsibility and safety, showing them how to check their own bikes, pedals and tires before riding
+ Instill accountability by having the kids take some borrowed gear home to bring back every week
+ Hold riders for chariot racing / standing starts
+ Co-lead stretching exercises
+ Liaise with parents as needed; always include caretakers in all conversations with attendees (minors)
+ Hold certification for Level 1 Coaching and pass Safe Sport training
Industry: NYC Women-Owned Business for All Industries
Graphic Designer for Studio Kenney
2018-2019 / Freelance
Location: NYC; Red Hook, NY
With 20 years of professional experience, Studio Kenney provides visual communications to startups, nonprofits and multi-national companies.
Studio Kenney believes that the most impactful visual communications inspire your audience to take action. Whether to sign new business, land investment or attract your target audience to your mission, we take your ideas and filter them through our process of visual problem solving and creativity. You are left with a visual brand that resonates quickly and outshines the rest.
Our industry-leading designers create stand-out presentations in PowerPoint, Keynote, and Google Slides that have helped top global PR firms land new clients, C-suite level keynote speakers share their cutting edge insights during conferences and entrepreneurs secure new investors and partnerships.
Studio Kenney is proud to be a certified Women-Owned Business Enterprise through New York City. They are trusted by businesses such as Edelman, NYU Langone Health, Spotify and the University of Chicago.
More on Studio Kenney / Instagram / LinkedIn / Edelman PR / Risalto Heath / Myrtle Ave Brooklyn
My work with Studio Kenney for Myrtle Ave Bklyn / Risalto Heath
+ Work for Edelman PR protected by NDA
Studio Kenney
+ Update deck presentations into final, presentation-ready versions
+ Refine icons into more sleek, legible versions
Risalto Health
+ Design text-dense educational sheets and brochures
+ Cleanly balance large amounts of information into compact areas
+ Illustrate consistent examples of people in correct body positions from photographs
Myrtle Ave Bklyn
+ Create a comprehensive catalog highlighting major small and local businesses in the neighborhood
+ Represent multiple companies’ individual services and branding under a larger umbrella of the whole partnership
Industry: Agriculture / Private Label
Creative Lead & Graphic Design
2025-2026 / Part-Time
Location: NYC; Rogers, AR; Greensburg, LA
Sweet Caroline’s is a family owned and operated specialty meat business.
Sweet Caroline’s on Facebook
My work with Natural State Rabbit for Sweet Caroline’s
+ Private Label partner via Natural State Rabbit
+ Sticker label packaging design for a ready-to-cook rabbit product using Natural State Rabbit meat
+ Front-only label for whole rabbit
+ Logo recreation
Industry: Agriculture / Private Label
Creative Lead & Graphic Design
2020-2021 / Part-Time
Location: NYC; Marina Del Rey, CA
Tired of inflated grocery prices? We’re on a mission to make healthy and sustainable living easy and affordable for everyone. With 5,000+ carefully curated groceries, Thrive Market delivers essentials at low prices, guaranteed. Plus, we’re the first grocer to become a public benefit corp.
Trusted Ingredients: Certified organic is always our first choice, and we study every label to search for the best, wholesome ingredients that have been vetted for safety. What we leave out is just as important: Our products are 100% non-GMO and we restrict 1,000+ ingredients (like artificial flavors, antibiotics, synthetic nitrates and nitrites and parabens) because of their effects on your family’s health and our planet.
Ethical Sourcing. Planet Positive. Zero Waste. It defines who we are. And it’s not only about us—we look for mission-driven partners working to improve supply chains and support people, animals and our planet, changing the grocery industry for good.
More on Thrive Market / Thrive Market Like Shop / Instagram / Facebook / YouTube / TikTok / But Are You Thriving? Podcast
My work with Cooks Venture for Thrive Market
+ Private Label partner via Cooks Venture
+ Sticker label packaging design for a suite of ready-to-cook chicken products using Cooks Venture meat
+ Wrap-around label for whole chicken
+ Front-only label for spatchcock chicken, chicken breasts, chicken drumsticks and chicken thighs
+ Certification approvals with: Animal Welfare Certified, Certified Humane, Non-GMO Verified
+ Marketing materials
Industry: Music / Physical Format / Digital Format / Merch
Graphic Designer & Production
2011 / Freelance
Location: NYC; Connecticut
Tom Tom Club is an American new wave band founded in 1981 by husband-and-wife team Chris Frantz and Tina Weymouth as a side project from Talking Heads. Their best-known songs include ‘Wordy Rappinghood’ and 'Genius of Love.'
More on Tom Tom Club / Instagram
My work with Tom Tom Club
Tour Merch
+ Vectorize provided apparel art, transforming scanned drawings to clean, print-ready designs
+ Produce two tour t-shirts with local NYC printer
+ Coordinated merchandise delivery to Connecticut
Archive
+ Scan Chris and Tina’s Talking Heads photography and memorabilia for Chris’ personal archive and memoir, Remain In Love
Industry: Agriculture / Private Label
Creative Lead & Graphic Designer
2020-2021 / Part-Time
Location: NYC; Monrovia, CA
Trader Joe’s is a national chain of neighborhood grocery stores. We are committed to providing our customers outstanding value in the form of the best quality products at the best everyday prices. Through our rewarding products and knowledgeable, friendly Crew Members, we have been transforming grocery shopping into a welcoming journey full of discovery and fun since 1967.
At Trader Joe's, you won’t find a lot of branded items. Instead, you’ll discover a store full of unique and interesting products, along with everyday basics, in the Trader Joe's label.
Our buyers travel the world searching for products we think are exceptional and will find a following among our customers. To earn a spot on our shelves, each product is submitted to a rigorous tasting panel process, in which every aspect of quality is investigated in context of the price we can offer. If a product is assessed as an outstanding value, it becomes an essential part of the Trader Joe's shopping adventure.
More on Trader’s Joe’s / Instagram
My work with Cooks Venture for Trader Joe’s
+ Private Label partner via Cooks Venture
+ Sticker label packaging design for a ready-to-cook chicken product using Cooks Venture meat
+ Front/back labels for whole chicken
+ Marketing materials
Industry: Community / Public Infrastructure
Angels NYC CC Race Team Partner
Volunteer Ride Leader & Protest Support for Infrastructure/Social Change
2026 / Part-Time
Location: NYC
The greatest city in the world should have the greatest streets in the world. Transportation Alternatives’ mission is to reclaim New York City from cars, transforming our streets into safe, sustainable and equitable places to walk, bike, take transit, gather and thrive.
Advocacy: From expanding protected bike lanes citywide to protecting schools with speed safety cameras, our advocacy work is transforming our city.
Research: Our reports introduce innovative new street designs, import best practices from around the world and hold our decision-makers to the highest standard of efficacy.
Families for Safe Streets: FSS confronts the epidemic of traffic violence by advocating for lifesaving changes and providing support to people impacted by crashes.
More on Transportation Alternatives / TA’s Annual Women’s Ride / Instagram
My work with Angels NYC CC for Transportation Alternatives
+ Angels NYC CC team support
Women’s Ride (4/11/26)
+ Ride Leader for 2026 5th Annual Women’s Ride, safely escorting 200+ WTFNB riders commuting from The Bronx to Randall’s Island
+ Attend planning coalition meetings to learn processes and provide feedback
+ Ride course recon prior ti event
+ Partnered advertising on social media
Remembrance Ride for Alex Pretti (1/31/26)
+ Protest poster creation
+ Social media advertising partnership
Other Events
+ Advise race/ride/social event best practices based on experiences with CRCA and Dawn Patrol since 2024
Industry: AI / Humanitarianism / Ocean Therapy / Tech
Design Director
2017 / Freelance
Location: NYC; Palmdale, CA
UnLAB: The UnLAB is dedicated to representing and speaking for the ideas themselves. Our goal is to help turn breakthrough science into disruptive technologies for our nation, all people, the planet and the biome.
To further human understanding, we sponsor collaborations by bringing thinkers from diverse fields together, holding conferences on edge technology, visiting schools and universities and providing educational outreach to a diverse population of students and professionals across all walks of life.
The UnLAB is a US-based 501(c)(3) non-profit corporation engaged in collaborative research on a variety of topics. Our professionals team with university researchers, national labs, government agencies and partners in industry with the goal of advancing fundamental human understanding in science, engineering and advanced materials.
Skunk Works: What sets the Skunk Works apart is its unique approach created by founder Kelly Johnson. Kelly’s “14 Rules and Practices" are still in use today as evidenced by our small, empowered teams, streamlined processes and culture that values attempting to do things that haven’t been done before. The one and only Lockheed Martin Skunk Works has a 75-year track record developing aircraft systems that push the boundaries of what’s possible. Trusted to solve critical national needs for our warfighters, the Skunk Works never shies away from seemingly unsolvable challenges and has a reputation for solving hard problems quickly, quietly and affordably.
More on Lockheed Martin Skunk Works Legacy / Lockheed Martin / UnLAB
My work with UnLAB for Lockheed Martin Skunk Works and their partners
+ All work protected by NDA; images reflect the experience otherwise
+ Attended Kelly Slater's Future Classic debut at Surf Ranch with Kate McKinnon, UnLAB co-founder and Charles Chase, manager of the Revolutionary Technology Programs at Lockheed Martin Skunk Works
+ Conducted nationwide R&D with industry experts in science and surfing to explore man-made wave machine technology
+ American Wave Machines / Instagram Solana Beach, CA
+ California Surf Museum / Instagram Oceanside, CA
+ Jimmy Miller Memorial Foundation / Instagram Manhattan Beach, CA
+ Kelly Slater Wave Co. / Instagram Los Angeles, CA
+ LUNAR Design & McKinsey & Co. / Instagram & Instagram / more info San Francisco, CA
+ NLand Surf Park / Instagram Del Valle, TX
+ Surf Ranch / Instagram Lemoore, CA
+ US Marine Corps Base Camp Pendleton / Instagram Oceanside, CA
Industry: Community & Sports / Cycling
Social Media Partner
2025 / Part-Time
Location: Prospect Park, NYC
Indoor cycling made fun. Zwift is the app with a world of ways to boost your fitness.
+ Thousands of workouts to fit every schedule
+ Flexible Training Plans tailored to your goals
+ Group Rides starting all day, every day
+ Robopacers leading groups at different intensity levels
+ Flagship tours celebrating the best of Zwift
+ Categorized racing for every level
+ 12 Virtual worlds, over 120 individual routes & 100’s of kilometers to ride
+ A community of over a million Zwifters
There’s a session for every duration, intensity, or goal. Challenge and track your fitness over time with automatic detection of improvements to your FTP and sync your rides and workouts to your other fitness apps. Unique ride formats, rewards, and partners make for fresh training content all year round. Epic climbs and endless roads, all from the comfort of home.
In fall 2025, Zwift Interviewed Dawn Patrol to be featured on two Instagram grid reels.
Full interview feature by Zwift on Instagram / YouTube
Partial interview / footage feature by Zwift on Instagram
My work with Dawn Patrol for Zwift
+ Featured on two Zwift Unlocked NYC grid reels on Instagram
+ Full-length interview reel has 37.3K views